About

I'm a product designer and research lead with fifteen years of experience across enterprise software, SaaS startups, publishing, gaming, and agencies. The setting changes. The work is the same: understand a problem, make it clearer, and design something people can use.

Most recently, I've worked in enterprise software. Before that, I worked in SaaS startups, in-house publishing and gaming, and agencies. I've researched, defined, and designed workflows that need to scale without becoming harder to understand.

I started in an agency, designing and coding HTML newsletters, badly at first, for clients. From there I moved into more interesting digital artefacts: websites, apps, and a short-lived career designing and building WordPress sites for estate agents.

Those early years taught me how software gets made. They gave me enough fluency in code to work confidently with developers and engineers, and to think about the business problems behind the interface. That perspective still shapes how I design.

I have an MSc in User Experience Design, which gave me a strong foundation in user-centred design, problem-solving, communication, and leadership. In practice, my job is simpler to describe: find the real user problem and solve it in a way that leads to a better business outcome.

Outside of work, I hike, cycle, read, and take photos. Usually not all at once.